Marketing Case Studies

Take a journey through the world of successful marketing strategies with this collection of case studies. 

Here you will discover real-life examples and engaging narratives illustrating the power of effective marketing techniques. 

Each case study tells a unique story about the challenges faced, the strategies employed, and the results obtained.

International Marketing

This case study covers the international marketing strategy of Miel Boumiza, a Tunsian honey brand, to penetrate the French market. 

It lays the basics for its international product, pricing, distribution, and promotion strategies.

• Read more: Miel Boumiza International Marketing Strategy: Case Study

Marketing Communication

This project is a marketing communication strategy for Wallyscar, a 16-year-old company that provides Tunisian handmade cars to the European and Tunisian markets producing an average of 350 cars a year.

• Read more: Wallyscar Case Study - Marketing Communication Strategy

Marketing Channels

The following case studies are part of Tunis Business School's Marketing Channels class for Marketing majors. Among the topics they cover are marketing channel design, supplier-buyer relationships, trust between partners, etc.

• Amazon Case Study: Evolving Into Offline Retail
• Uniqlo Case Study: Expansion into Canada
• Amazon Supply Chain Strategy

Product Management

LittleGuardian, a Tunisian babysitting platform, offers the perfect solution for parents struggling to find babysitters who match their needs and requirements. A detailed product management process is outlined.

• Product Management Case Study: LittleGuardians