Marketing Case Studies

Marketing Case Studies

Take a journey through the world of successful marketing strategies with this collection of case studies. 

Here you will discover real-life examples and engaging narratives illustrating the power of effective marketing techniques. 

Each case study tells a unique story about the challenges faced, the strategies employed, and the results obtained.

International Marketing

This case study covers the international marketing strategy of Miel Boumiza, a Tunsian honey brand, to penetrate the French market. 
It lays the basics for its international product, pricing, distribution, and promotion strategies.

Marketing Communication

This project is a marketing communication strategy for Wallyscar, a 16-year-old company that provides Tunisian handmade cars to the European and Tunisian markets producing an average of 350 cars a year.

Marketing Channels

The following case studies are part of Tunis Business School's Marketing Channels class for Marketing majors. Among the topics they cover are marketing channel design, supplier-buyer relationships, trust between partners, etc.

Product Management

LittleGuardian, a Tunisian babysitting platform, offers the perfect solution for parents struggling to find babysitters who match their needs and requirements. A detailed product management process is outlined.